The Easton Main Street Initiative is a non-profit, volunteer driven downtown revitalization program whose mission is to encourage and promote the economic strength and vitality of Easton’s central business district. These efforts focus on enhancing the quality of life in the downtown, solidifying Easton’s identity as a “college town” and promoting the uniqueness of our community’s history, architecture, diverse culture and riverfront location. EMSI aims to increase consumer business, build the retail, restaurant and professional services base and make downtown Easton the natural gathering place for the greater Easton community. EMSI covers a 20 square-block area bound by the Delaware River on the east, the Lehigh River to the south, the Bushkill Creek to the north and Sixth Street to the west.